Email & CRM
Apollo.io
A massive B2B contact database plus AI sequences in a single sales intelligence platform.
Pricing
freemium
Our rating
4.4 / 5
Category
Email & CRM
Overview
Apollo.io is the database-and-outreach hybrid that lets marketers build targeted prospect lists from 275M+ contacts and then email them without leaving the platform. You filter by industry, revenue, tech stack, and intent signals, enrich the records automatically, and launch AI-assisted sequences that personalize copy from prospect data. The built-in email and calling tools track every touch, and the Chrome extension surfaces insights wherever you browse LinkedIn. It's broad rather than deep in each area, but that breadth is exactly why it's popular: one subscription replaces your list source, enrichment tool, and basic engagement platform.
Our take: We tested it as a prospecting source for a niche vertical and the filter granularity is genuinely impressive — far beyond what most tools offer at this price. The email verification accuracy is solid, which saves you from bounces. The flip side: the sequence builder is capable but not the most sophisticated, and the sheer feature sprawl makes the UI feel dense until you learn where everything lives.
Best for
Startups and SMBs that want prospect data, enrichment, and outreach in one affordable tool.
Key features
- 275M+ B2B contacts with intent and tech-stack filters
- Automatic enrichment and verification on imported lists
- AI-generated sequences personalized from prospect data
- Integrated email, meeting scheduling, and call tracking
- LinkedIn Chrome extension for on-the-go research
Use cases for marketers
- Building a targeted ABM list with intent filters
- Enriching a messy imported CSV before outreach
- Launching AI-personalized cold sequences to new ICPs
- Researching accounts quickly via the LinkedIn extension
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Limited monthly credits, basic features |
| Basic | $49/user/mo | More credits, sequences, and integrations |
| Professional | $79/user/mo | Unlimited email, advanced filters, team reporting |
Pros
- ✓Massive database at a very accessible price
- ✓Combines list building, enrichment, and outreach
- ✓Free tier is genuinely usable for testing
Cons
- ✕Data freshness varies on smaller niche segments
- ✕Sequence builder lags dedicated engagement tools
- ✕Platform sprawl means a steeper learning curve
FAQ
Is Apollo's contact data accurate?
It's very good on top-of-funnel accuracy for common segments, though small niche verticals can show stale records. The built-in verification and enrichment help clean what you import.
Can Apollo replace both my database and outreach tool?
For SMBs, mostly yes. For agencies or high-volume senders, you'll often pair Apollo for data with a dedicated tool like Reply.io or Instantly for delivery.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
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