Sales & Support
Drift
AI chatbots and conversation marketing that turn site visitors into pipeline.
Pricing
freemium
Our rating
4.1 / 5
Category
Sales & Support
Overview
Drift built conversational marketing: chatbots that greet site visitors, qualify them, and route hot leads straight to sales. The AI layer now includes natural-language bots that answer questions, book meetings, and hand off intelligently. For B2B marketing teams, it's the tool that stops visitors from bouncing on a homepage — a bot asks the qualifying questions a human rep would, then schedules the demo automatically. The playbooks system lets you design chat flows per page, campaign, and audience, with engagement data feeding your attribution model. It's most valuable on high-traffic marketing sites where every unhandled visitor is lost pipeline.
Our take: We tested the bot on a standard B2B homepage flow and it qualified and booked a demo in four messages — genuinely fewer than a human would need. The playbooks system gives marketing real control over who sees what conversation. But the platform has shifted strategy over the years and the pricing feels enterprise-steep for what is essentially smart chat; lighter AI support tools now do parts of this job at a fraction of the cost.
Best for
B2B marketing teams that want to qualify and book meetings from website traffic automatically.
Key features
- AI chat bots that qualify visitors with natural language
- Meeting booking directly from chat conversations
- Playbooks for page-specific conversational flows
- Routing to sales with full context and CRM sync
- Engagement analytics tied to pipeline attribution
Use cases for marketers
- Qualifying and booking demos from homepage traffic
- Routing high-intent visitors to the right rep
- Running campaign-specific chat flows on landing pages
- Capturing and scoring anonymous site visitors
Pricing
| Plan | Price | Notes |
|---|---|---|
| Custom | Custom | Drift was acquired by Salesforce; pricing is no longer public |
Pros
- ✓Conversational flows convert visitors into meetings
- ✓Page-level playbooks give marketing fine control
- ✓Tight CRM and routing for B2B pipelines
Cons
- ✕Pricing is steep relative to AI support rivals
- ✕Bots still frustrate visitors seeking self-service answers
- ✕Strategy shifts have created platform uncertainty
FAQ
Is Drift a chatbot or a support tool?
It's conversational marketing first — designed to qualify leads and book meetings. For customer support deflection, Intercom Fin or Zendesk AI is the better fit.
Does Drift still require the full platform to use bots?
Yes, bots come with the paid plans, and the entry tier is custom-quoted for most teams, so the all-in cost lands well above standalone AI support tools.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
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