Translation
Lokalise AI
AI localization platform for shipping marketing content in every market
Pricing
freemium
Our rating
4.5 / 5
Category
Translation
Overview
Lokalise is a localization platform built for teams that ship products and content in many languages. Marketers use its AI features to translate and adapt copy — not just literally, but with tone and context — while reviewing everything in one place. It connects to marketing tools, handles screenshots and design contexts, and keeps a translation memory so your brand voice stays consistent across launches. It's workflow software, not just a translator.
Our take: We tested Lokalise by running a mock multi-language campaign through it. The differentiator is context: translators see screenshots, brand terms, and past translations, so output doesn't just get translated — it gets adapted. It's heavier than a simple translator and priced for teams, not freelancers. For companies with real multi-market ambitions, the review workflow pays for itself in consistency.
Best for
Marketing and product teams localizing content at scale with process control
Key features
- AI translation with brand voice and tone control
- Translation memory for consistent terminology
- Screenshot context so translators see designs
- Integrations with marketing and dev tools
- Collaborative review and approval workflows
Use cases for marketers
- Localize product launch pages across markets
- Adapt ad copy for regional tone and culture
- Keep brand terminology consistent globally
- Run multilingual campaigns with full review control
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free trial | $0 | Two-week full-feature trial |
| Starter | $120/mo | For small teams getting started |
| Pro | $190/mo | Advanced features and controls |
| Enterprise | Custom | Large-scale and custom needs |
Pros
- ✓Context-aware translation keeps brand voice
- ✓Single workflow for all language versions
- ✓Strong review and approval controls
Cons
- ✕Priced for teams, not individuals
- ✕Setup takes time to configure well
- ✕Overkill for simple one-off translation
FAQ
Is Lokalise just a translation tool?
No, it's a localization platform. It manages workflows, translation memory, screenshots, and team review across all your languages in one system.
Can Lokalise match my brand voice in other languages?
Yes. Its AI translation can be tuned for brand tone, and translation memory ensures the same term is always rendered consistently across launches.
Is Lokalise worth it for small teams?
Only if you're genuinely shipping in multiple languages. For small teams the Starter plan is workable, but simple one-off translation needs are better served by cheaper tools.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
See more translation tools in our Translation directory, or browse all AI tools for marketing.