Data & Analytics
Luzmo
AI-built dashboards and charts you can embed inside your own product
Pricing
paid
Our rating
4.4 / 5
Category
Data & Analytics
Overview
Luzmo is an AI dashboard and data visualization platform built for embedding — marketing teams use it to put interactive charts and reports directly into their SaaS product, client portal, or marketing site. Its AI assistant helps you build visualizations from plain-English requests, while a powerful API and SDKs handle the heavy lifting of embedding. For agencies and SaaS marketers, it turns customer data into branded, interactive reports without a dedicated BI team. The result is analytics that looks native to your product, not bolted on.
Our take: Luzmo is the one tool on this list that non-developers can use to deliver product-grade embedded analytics. We tested the embed flow and the AI chart builder side by side — the AI is a competent shortcut for building the first view, and the SDK handles the rest cleanly. It's not cheap and it's overkill if you just want an internal report, but for a SaaS that wants 'analytics built in' as a selling point, this is the polished option.
Best for
SaaS marketers and agencies who want to embed live, branded analytics dashboards into their product or client portals
Key features
- AI assistant that builds charts from natural language
- Embeddable dashboards via API, SDK, and iframes
- Fully customizable white-label branding
- Connects to 50+ data sources including HubSpot and GA4
- Interactive filtering and drill-down for end users
Use cases for marketers
- Embedding usage analytics inside a SaaS product
- Sending clients branded, interactive campaign dashboards
- Building marketing performance views from HubSpot and GA4
- Monetizing analytics as a feature of your service
Pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $89/mo | Up to 10k viewers and core embedding |
| Growth | $259/mo | 50k viewers, more dashboards, custom domain |
| Business | $679/mo | 150k viewers, advanced features, priority support |
| Enterprise | Custom | Unlimited viewers and dedicated infrastructure |
Pros
- ✓Best-in-class embedding for product analytics
- ✓AI chart builder speeds up dashboard creation
- ✓Strong white-labeling for agency and SaaS use
Cons
- ✕Priced for products and agencies, not casual use
- ✕Upfront setup requires some API work
- ✕Heavier than needed for internal-only reporting
FAQ
What does 'embeddable' mean for Luzmo?
You can place interactive, live-updating charts and dashboards inside your own app or website using their API and SDKs, branded to match your product.
Do I need a developer to use Luzmo?
The AI chart builder is non-technical, but the initial embedding typically needs one engineer session. After that, dashboards are managed visually.
How is Luzmo different from a BI tool like Looker?
Luzmo is built for embedding in customer-facing products with white-labeling and pay-per-viewer pricing, while BI tools focus on internal analysts building governed reports.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
See more data & analytics tools in our Data & Analytics directory, or browse all AI tools for marketing.