Workflow & Productivity
Make
Visual building blocks for powerful, creative marketing automations
Pricing
freemium
Our rating
4.7 / 5
Category
Workflow & Productivity
Overview
Make is a visual automation platform where marketers drag and drop modules to build complex workflows that Zapier struggles with. Its canvas gives you granular control over data flows, making it ideal for content pipelines, multi-step email journeys, and custom data transformations. Marketing teams use Make to sync CRMs, enrich leads, generate reports, and orchestrate content distribution — with the flexibility to handle advanced logic once you climb the learning curve. Visual scenarios, conditional routers, and error handling give power users the same capabilities as an engineering backlog, while pre-built templates get new teams started in minutes.
Our take: We tested Make by recreating a Zap we had outgrown, and the visual canvas handled conditional routing and data reformatting with far more precision. It feels like a mini engineering tool for marketers, which is both its strength and its catch — the interface intimidates beginners. Once a power user on your team builds templates, though, it's arguably the best value-per-task of any automation platform we tested.
Best for
Marketers with some technical appetite who need flexible, high-volume automations
Key features
- Visual scenario editor with granular data control
- AI transformer modules for content and data enrichment
- Advanced routers, iterators, and error handling
- One-time free task quota plus generous paid tiers
- Webhooks and API calls for custom marketing integrations
Use cases for marketers
- Build multi-stage lead enrichment workflows across data sources
- Automate content repurposing from blogs to social posts
- Route and format campaign data into custom client reports
- Sync ecommerce orders with email and ad platforms in real time
Pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1,000 operations/month |
| Core | $9/month | 10,000 operations, unlimited scenarios |
| Pro | $16/month | 100,000 operations, advanced features |
| Teams | $29/month | Unlimited operations, shared workspaces |
Pros
- ✓Flexible canvas handles complex logic Zapier can't
- ✓High-volume plans are far cheaper per task
- ✓Strong webhook and API support for custom stacks
Cons
- ✕Steep learning curve for non-technical marketers
- ✕Large scenarios can become slow and unwieldy
- ✕Fewer pre-built marketing app templates than Zapier
FAQ
Is Make harder to learn than Zapier?
Yes, the visual canvas is more powerful but has a steeper learning curve. Beginners often start with templates, while power users leverage the full flexibility.
Is Make good for high-volume marketing automations?
Very. Its per-task pricing on higher tiers is substantially cheaper than Zapier for campaigns generating tens of thousands of operations.
Can Make handle custom APIs?
Absolutely. HTTP modules and webhooks let you connect almost any marketing tool, including custom internal systems.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
See more workflow & productivity tools in our Workflow & Productivity directory, or browse all AI tools for marketing.