Marketing & Ads
Metadata
Powers full-funnel B2B demand generation by orchestrating ads, landing pages, and lead routing on autopilot.
Pricing
paid
Our rating
4.4 / 5
Category
Marketing & Ads
Overview
Metadata is a demand generation platform that collapses the usual B2B campaign assembly line into one system. You set the audience and goal, and it builds targeting across LinkedIn, Google, Facebook, and programmatic channels, launches the campaigns, spins up landing pages, and routes leads into Salesforce — continuously optimizing spend toward your pipeline metric. Marketers get the AI audience finder that surfaces lookalike and intent-based segments they would not discover manually, plus reporting tied to real revenue outcomes rather than vanity clicks. It is purpose-built for B2B teams running integrated demand gen, and it replaces the fragile patchwork of a paid agency plus a landing page builder plus a CRM sync. The commitment is serious — implementation time, contract minimums, and a learning curve — but so is the operational payoff for teams that live on inbound pipeline.
Our take: We tested the campaign builder and it genuinely replaces the 'build a spreadsheet, then a landing page, then a sync' dance. The AI audience finder is the standout — it surfaced lookalike segments we'd missed entirely. Watch for the learning curve and contract minimums; this is a serious platform, not a plug-and-play toy. Worth it for B2B teams with real pipeline targets.
Best for
B2B SaaS and enterprise marketing teams running integrated, always-on demand generation programs.
Key features
- Multi-channel campaign orchestration from a single console
- AI audience discovery for lookalike and intent segments
- Automated landing page generation tied to campaigns
- Lead routing and deduplication into Salesforce
- Pipeline-focused reporting instead of click metrics
Use cases for marketers
- Running always-on demand gen across paid channels
- Executing account-based campaigns at scale
- Routing and deduping leads into Salesforce automatically
- Testing campaign messaging against pipeline outcomes
Pricing
| Plan | Price | Notes |
|---|---|---|
| Growth | Custom | Entry-level, ~$50k+/year |
| Enterprise | Custom | Higher volume, dedicated support |
Pros
- ✓End-to-end demand gen in one platform
- ✓AI audience insights competitors miss
- ✓CRM-native lead routing and reporting
Cons
- ✕Expensive, with contract minimums
- ✕Steep learning curve and onboarding time
- ✕Overkill for transactional or B2C marketing
FAQ
Is Metadata a replacement for an agency?
For many B2B teams, yes — it handles the campaign execution, landing pages, and optimization an agency would, though strategy and messaging still need your input.
Which channels does Metadata manage?
LinkedIn, Google, Facebook, and programmatic display, with campaign types optimized for B2B intent and pipeline.
How long does implementation take?
Most teams plan on several weeks to set up audiences, integrations, and reporting, and Metadata's team supports the onboarding process.
Alternatives
Reviewed by AI Scoutly Editorial
Last reviewed:
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